Earlier this week, the PCRIC team participated in a special media briefing as a critical partner in the disaster risk finance (DRF) arena. The session was led by the Pacific Islands Forum Secretariat and the Ministry of Economy Fiji, focusing on introducing and educating the media on the fundamentals of DRF. In addition to this, the briefing provided practical applications on how to effectively communicate DRF messages to wider public audiences.
As key conduits of information, the media’s influence plays a significant role in creating and raising awareness in the DRF space. However, the subject of DRF can be quite complex and technically challenging, making it difficult to gain broad-based understanding. In response to this, the Pacific Resilience Partnership DRF Working Group has produced a unique virtual learning series which will be rolled out from April 26th. It is envisioned that this strategy will greatly assist the media in having an improved grasp on DRF and related concepts, easing the knowledge gap.
A better informed media is a critical evolution on the path to a better informed society. Ultimately, this will lead to well-prepared nations positively impacting communities, infrastructure and sustainable development by consistently planning and acting one step ahead of disasters.
The PCRIC team will readily continue to support the collective and ongoing efforts in achieving a resilient Pacific through education and collaboration.